Rogers and his restaurant were subjects of comedy from MADtv, especially the impersonation done by Will Sasso the sketch of the faux Rogers hosting Jackass became popular on the Internet. Rogers is shown from the back but played by Jeff Pomerantz. Season four of the TV series Fresh Off the Boat depicts the chain as owning a share of Louis Huang’s Cattleman’s Ranch restaurant and then filing for bankruptcy. On November 27, 1997, broadcast of Late Night with Conan O’Brien, Rogers could not pick his chicken out in a taste test, claiming he preferred “greasy burgers”.
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